TV Commercials - Campaign for Grocery Chain Winn Dixie
Agency On Ideas checks in with a campaign focused on the Cowboy BBQ and the quality meat that is "fresh checked" every day. Directed by Frank Costantini, the commercial highlights the traditional BBQ Cookout with "The Beef People" always ready to provide the right ingredients. The spot was filmed on a ranch in South Florida and utilized the talents of real Cowboys.
Another campaign for Winn Dixie features the Liuzza Family of Louisiana, a farming family that provides Fresh Produce to Winn Dixie stores througout the Southeast. The Liuzza family is originally from Sicily, however you would never knowit as their family celebrates their deep roots in Louisiana culture.
