Telling Stories One Dish at a Time Visual Alchemy

Massimo Hanozet - DP

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Visual Effects were fused with Live Action to enhance a new series of produce commercials for Winn Dixie. The creative team of Frank Costantini and Massimo Hanozet combined forces with visual effects company Lava Studio to create a fantastical world of fresh produce. The campaign was shot entirely in studio with real fruit trees and then enhanced with visual effects by the team at Lava. Another unique feature of the spots was the fact that the song by 1970's group Spirit, "Nature's Way", was used as the theme song for the spots to compliment the commercials with an earthy feel.

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